The Brand Antidote

Ashaye Aminat

In the vibrant streets of Lagos, Nigeria, Amara’s passion for fashion ignited Wazobia fashion Hub. With dreams of showcasing Nigerian culture to the world, she poured her heart and soul into the brand.

Initially, success smiled upon Wazobia Fashion Hub. Customers flocked to her trendy designs, and social media platforms buzzed with excitement. But, like a fleeting sunset, fame vanished, leaving Amara confused.

Sales reduced, and engagement dwindled. Amara’s doubts crept in: “Have I failed? Did I misread the market?” Tears fell as she questioned her life’s work.

One fateful night, Amara stumbled upon ASHLYNX DIGITAL’s post on LinkedIn where she read about ‘Brand Antidote’ She realized her objectives had been vague, lacking direction. Amara vowed to revive Wazobia Fashion Hub with ASHLYNX’S tips.

ASHLYNX DIGITAL POST ON LINKEDIN…

Marketing on social media without a proper plan put in place is just like building a house on a weak foundation. It is very evident that such a house wouldn’t last long. This leads us to crafting – Social Media Marketing Plan

A social media marketing plan is a guide that helps brands determine their target audience, plan contents and know which social media channels to take advantage of.

Here are reasons having a Social media Marketing plan is important;
Strong online presence
Right target audience
Consistency

Business S.M.A.R.T Goals
Specific: Post 3 high-quality social media contents weekly, showcasing brand values, products, and services.

Measurable: Boost engagement within 3 months.✅
Achievable: Partner with 3 business influencers ( in your field) within the next 3 months ✅
Relevant: Increase social media traffic, driving potential customers to our online store.✅
Time-Bound: Launch targeted social media ad campaign within 3 months, increasing sales.✅

Brand’s Target Audience

Understanding your target audience is crucial for creating relatable content. Knowing their needs and emotions helps you connect with them on a deeper level. Focus on the benefits, not features, to tap into their emotions and drive sales.

Examples Of Brand’s Target Audience.

Young professionals
Families with young children
Millennials & Gen Z customers
Business professionals
Traders …

Social Media Platforms.

Some of the Social media platforms the brand would leverage or showcase its products and services includes;

Instagram
Facebook
TikTok
Twitter

“Make use of this strategy and experience brand transformation” ASHLYNX DIGITAL.